Full Platform Overview

Everything a great coach does —
automated and instant

Ludy is built around two layers: Core System Modules that power every rep's daily workflow, and a Team Intelligence Layer that gives managers and teams a shared edge.

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Core System Modules

Built for every rep,
every single call

Six deeply integrated modules that cover the full sales cycle — from the moment you upload a recording to the moment you walk into your next call.

Module 01

AI Call Analysis & Coaching Scores

Upload a recording or transcript — Ludy analyzes the full conversation, scores your performance across four core sales competencies, and delivers specific, actionable coaching within minutes. Not generic tips. Precise observations about what you said, when you said it, and what to do differently.

  • Scores for Discovery, Objection Handling, Closing, and Talk Ratio
  • Timestamped coaching moments — find the exact part of the call to review
  • Full transcript with speaker identification
  • Supports audio and video uploads — all major formats accepted
Call Analysis · Sarah Mitchell · Demo
Discovery
88
↑ +6 from last call
Objection Handling
74
↑ +2 from last call
Closing
92
↑ +11 from last call
Talk Ratio
65
↓ You talked too much
Coaching Tip
You talked 68% of the time. After asking a discovery question, try staying silent for 3 full seconds — prospects reveal buying signals when given space.
Signals Detected · Finova · Discovery
Competitor mentioned: "We're also evaluating another tool" — not addressed
Unhandled
Budget hesitation: "We need to check with finance"
Risk
Action item: "Send the ROI calculator" — promised but not logged
Action
Buying signal: "When could we go live before Q3?"
Opportunity
Module 02

Risk Detection & Signal Intelligence

Ludy automatically reads between the lines. Every call is scanned for competitor mentions, buying signals, budget objections, and action items that were promised but not logged — so nothing falls through the cracks.

  • Competitor mention alerts — know when prospects bring up other vendors
  • Automatic action item extraction — tasks created from what you promised
  • Buying signal and stall detection at the sentence level
  • Risk summary delivered alongside every call analysis
Module 03

AI Script Builder

Generate tailored sales scripts in seconds — for any call type, any deal. The Script Builder draws on your call history and deal context to produce openers, value anchors, objection responses, and closing moves that are specific to the conversation you're about to have.

  • General templates: Discovery, Demo, Closing, Cold Outreach, Follow-up
  • Per-call scripts — adapted to the specific deal, contact, and prior calls
  • Objection Bank — best objection-handling moments auto-surfaced from past calls
  • Save and reuse your custom scripts across the team
Script Builder · Closing · BuildRight
Opening
"Ana, based on our last call it seemed like the ROI timeline was the key factor. Has anything changed on your end since we spoke?"
Value Anchor
"Teams like yours see a 23% reduction in ramp time in the first 90 days. For your 12-person team, that's roughly $40K in recovered productivity."
If they say "we need more time"
"Totally understand. What would need to be true for this to be a clear yes? Let's see if we can address that today."
Pre-Call Brief · Ana Costa · Closing · 2pm
Last call: Ana raised budget concerns but showed high intent. Mentioned Q3 deadline pressure.
Context
Lead with ROI story — reference the $40K productivity number. Ana responds to data over narrative.
Tactic
Likely objection: "We need sign-off from the CTO." Have the one-page technical brief ready.
Objection
Ask: "What's your ideal go-live date?" — anchors commitment and surfaces final blockers.
Key Question
Module 04

Pre-Call Preparation Briefs

Ten minutes before a big call and you don't have time to dig through notes? Ludy generates a complete pre-call brief automatically — what this prospect cares about, what risks to expect, what to say, and what question to lead with. Walk in knowing exactly what to do.

  • Synthesized from all prior calls with that contact or account
  • Context, recommended tactic, likely objections, and key question
  • Includes competitor mentions from previous calls in the account
  • Ready before every scheduled meeting — no setup required
Core System Modules

Plus two more
essential modules

Rounding out the core with pipeline intelligence and active practice.

Module 05 — Pipeline & Deal Management
Track every deal from Discovery through Close in a Kanban board. Each card shows coaching score, next step, and call history — so you always know where every deal stands and what to do next.
Module 06 — Practice & Roleplay Mode
Rehearse your pitch against an AI prospect before the real call. Choose the scenario (cold call, demo, closing), and Ludy responds as a realistic buyer — complete with objections, hesitations, and buying signals.
Skills Progress Tracking
See your Discovery, Objection Handling, Closing, and Talk Ratio scores trend over 30, 60, and 90 days. Know exactly which skills are improving and where to focus your practice this week.
Team Intelligence Layer

Coaching at the
team scale

Everything in Core, plus a manager-level view of what's happening across the whole team — who's improving, who needs help, and what patterns are winning deals.

Team Layer 01

Manager Dashboard & Coaching Leaderboard

A single view of your entire team's performance. See who's winning, who's stalling, and whose talk ratio is getting worse — so you can direct coaching time where it actually moves the number.

  • Team leaderboard ranked by coaching score and win rate
  • Per-rep skill breakdowns — see exactly where each person is weakest
  • Team-wide coaching reports delivered weekly to managers
  • Flag specific calls for review and leave comments for reps
Team Leaderboard · May 2025
1
SM
Sarah Mitchell
92
2
AC
Ana Costa
88
3
JK
James Kim
81
4
RL
Robert Lund
71
5
MD
Maria Diaz
67
Win Pattern Analysis · Q2 2025
What won deals this quarter
Asked 3+ discovery Qs
84%
Used ROI framing
76%
Prospect talked >40%
91%
Named next step on call
89%
Team Insight
Reps who let prospects speak 40%+ of the time win at 2.3× the rate of those who dominate the conversation. Share this finding in your next team meeting.
Team Layer 02

Win Pattern Analysis

Ludy surfaces what your best reps actually do differently — not gut feel, but data from every call across the team. Then it propagates those winning patterns to everyone through scripts, coaching prompts, and the shared playbook.

  • Correlates call behaviors with win/loss outcomes across the team
  • Identifies your top performers' habits and codifies them
  • Quarterly win pattern reports delivered to managers automatically
  • Pipeline pattern view — spot stages where deals are stalling across the team
Team Intelligence Layer

More team-layer
capabilities

Shared infrastructure that compounds value across every rep on the team.

Shared Script Library
Build a team-wide script library that every rep can access. Managers can push winning scripts from top performers directly into the shared library — so best practices spread instantly, not just at quarterly kickoffs.
Team Pipeline View
Managers get a full view of the team pipeline — not just amounts and stages, but deal health scores based on call quality. Instantly see which deals are at risk and which reps need support before the forecast call.
CRM Integration
Sync deals, contacts, and call activity with Salesforce and HubSpot automatically. Ludy updates your CRM from call notes so reps spend time selling, not logging. Two-way sync keeps both systems current.
Integrations & API

Works with the
tools you already use

Ludy connects to your existing stack — no rip-and-replace, no lengthy onboarding.

Salesforce & HubSpot
Two-way CRM sync. Deals, contacts, and call summaries flow automatically between Ludy and your CRM. No manual data entry after calls.
Calendar & Scheduling
Connect your Google or Outlook calendar. Ludy sees upcoming calls and prepares pre-call briefs automatically — no manual triggers needed.
Open API
Build custom integrations with Ludy's REST API. Access call analysis, scores, transcripts, and deal data programmatically. Full documentation at ludy.ai/api.

See how Ludy compares to Gong, Clari & Avoma

Script Builder, per-call prep, and individual rep pricing — features the enterprise tools don't offer, starting at a fifth of the cost.

View full comparison →

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